Kampaniyi ndi yamtengo wapatali $70 miliyoni.
GreenOnyx imalima ndikugulitsa masamba obiriwira omwe mutha kudya molunjika m'bokosi. Zogulitsa za kampaniyi siziyenera kudulidwa, kusenda kapena kuchotsa mbali zosadyedwa.
Kampaniyo yapanga famu yoyamba yoweta padziko lonse lapansi yamtundu wake kuti ibzale zakudya zabwino kwambiri kuchokera ku masamba obiriwira. Chifukwa cha famu yotereyi, mndandanda wamasamba ukhoza kufupikitsidwa. Kampaniyo ikukhazikitsa mgwirizano wamabizinesi ndi makampani aku Europe, USA ndi Israel.
Kuyamba kudzagwiritsa ntchito ndalamazo kukhazikitsa magulu otsatsa malonda ku Israel, New York ndi Paris, komanso kumanga minda ina yoweta kuti awonjezere mphamvu zopanga.
Wogulitsa wamkulu ndi Granot Central Cooperative. Oyambitsa ndi oyika ndalama akukambirananso kuti awonjezere $ 5 miliyoni.