Nyengo yothyola sitiroberi m'malo okongola a Son La Province imabweretsa zochitika zambiri komanso mwayi wachuma kwa alimi am'deralo. Zokolola za chaka chino zinali zolimbikitsa kwambiri, mitengo ikuyambira pa 150 mpaka 200 miliyoni Vietnamese dong pa hekitala, zomwe zimapereka ndalama zokhazikika kwa okonda zaulimi. Kukolola nthawi zambiri kumakhala kuyambira Novembala mpaka Epulo, zomwe zikuwonetsa kutha kwa miyezi yolima mosamala ndi chisamaliro.
M'matawuni monga Hanoi, kuchuluka kwa mabulosi a Sơn La strawberries akusefukira m'misika, kukopa ogula ndi mitengo yosiyanasiyana komanso makulidwe ake. Strawberries amagulitsidwa kwambiri kuchokera kwa ogulitsa pamsewu kupita kumasitolo apaintaneti, ndi mitengo yochokera ku 25,000 mpaka 80,000 Vietnamese dong kwa bokosi la 500-gram. Makulidwe osiyanasiyana ndi njira zamitengo zimakwaniritsa zokonda zosiyanasiyana za ogula, ndi mitundu yaying'ono yomwe nthawi zambiri imayamikiridwa chifukwa cha kukoma kwawo kwakukulu.
Nkhani yopambana ikupitilira misika yotanganidwa pomwe alimi ngati a Minh Tien amalandila mphamvu zama mayendedwe apaintaneti komanso ogulitsa pa intaneti. Popereka chidziwitso pamakhalidwe a ogula, a Tien akuwonetsa kutchuka kwa sitiroberi ang'onoang'ono, omwe amawakonda chifukwa cha kununkhira kwawo. Pakadali pano, ogula anzeru ngati Ms Nguyet Minh ochokera m'boma la Ku Gii akugula zambiri, pogwiritsa ntchito mtengo wa sitiroberi kupanga zakudya zopangira tokha monga manyuchi.
Poyang'ana pamtima pakupanga, Hoang Tuyet, wogulitsa sitiroberi wochokera ku Muc Chau, akuwunikira kusinthasintha kwamitengo ndi njira zogawa. Ndi mitengo ya sitiroberi kuyambira 40,000 mpaka 100,000 Vietnamese dong pa kilo, ogulitsa amatenga gawo lalikulu pakulumikiza kuchuluka kwa kumidzi ndi kufunikira kwa mizinda. Makamaka, ma cooperative monga Xuân Quế amathandizira kwambiri pachuma chazigawo popeza mitundu yosiyanasiyana ya sitiroberi imaperekedwa kumisika yapakhomo komanso yakunja.
Ponena za nyengo yamakono, Bambo Nguyen Van Nam, Mtsogoleri wa Xuân Quế Cooperative, akuwonetsa kuti ali ndi chiyembekezo pakati pa zovutazo, akugogomezera kufunikira kwa kukula kosatha ndi chitsimikizo cha khalidwe. Atakolola ndikugulitsa matani opitilira 1,000 a sitiroberi, mgwirizanowu udadziperekabe kusunga miyezo yabwino komanso kukulitsa msika.
Pamene Son La akusintha ulimi wosiyanasiyana, zoyeserera monga agritourism zayamba, zopatsa alendo mwayi wozama pakati pa minda ya sitiroberi. Mabizinesiwa samangowonjezera phindu lazachuma, komanso amapangitsa kuti anthu adziwe zambiri zamtengo wapatali wazinthu zam'deralo.
Komabe, pakati pa kutukuka kumabwera nkhawa zokhuza kuwongolera komanso kuyika chizindikiro. Popanda kuyang'aniridwa mwachidwi ndi chitukuko cha mtundu, makampani a sitiroberi a San La akhoza kukhala pachiwopsezo cha kusinthasintha kwa msika ndi zinthu zabodza. Kupanga chidaliro cha ogula ndikupanga mtundu wodziwika ndikofunikira kuti tiwonetsetse kuti bizinesiyo ikuyenda bwino.