Planasa, motsogozedwa ndi chikhalidwe chake cha "Rooted in China, Serving China," ikupitilizabe kutsogolera msika waku China ndikudzipereka kwake kuchita bwino. Ulendo waposachedwa wa Mayi Jessica, woyang'anira chitukuko cha Varietal, adatsindika kudzipereka kwa Planasa kukwaniritsa zosowa zapadera za ogula ndi alimi aku China. Kupyolera mu upangiri waukatswiri ndi maphunziro aukadaulo ndi makasitomala, Mayi Jessica adawonetsa mabulosi abuluu apamwamba kwambiri a Planasa, zomwe zidatchuka kwambiri ndikulimbitsa udindo wa kampani ngati mnzake wodalirika pamakampani.
Cholinga cha Planasa pamalingaliro okhudzana ndi msika komanso kusinthika kosalekeza kumatsimikizira kuti ikukhalabe patsogolo pa chitukuko chaulimi ku China ndi kupitirira apo. Popereka mitundu yapamwamba komanso chithandizo chaukadaulo, kampaniyo imapatsa mphamvu opanga zaulimi kuti awonjezere zokolola komanso zabwino pomwe akukumana ndi zomwe amakonda ogula. Kuyanjana kwa Mayi Jessica ndi makasitomala kumapereka chitsanzo cha kudzipereka kwa Planasa kukhutira kwamakasitomala komanso kumanga mgwirizano wanthawi yayitali.
Pomwe msika waulimi waku China ukukula, Planasa idali odzipereka kuyika ndalama pazantchito zamakono. Polimbikitsa ulimi wokhazikika komanso kugulitsa mabulosi apamwamba kwambiri, kampaniyo ikufuna kulimbikitsa mipata yopindulitsa yopindulitsa pomwe ikupereka zipatso zathanzi komanso zokometsera kwa ogula padziko lonse lapansi.