Chipotle Mexican Grill yatulutsa zotsatsa zake zoyambirira za Super Bowl chaka chino kuti ziwonetsere ulimi wa omwe akugulitsa. Pomwe ma brand akulu adachita masewerawa chaka chino, airtime idalandidwa ndi obwera kumene ngati Chipotle. (Kutsatsa kwamasekondi 30 pamasewera a mpira kubweza makampani pafupifupi $ 5.5 miliyoni chaka chino, kuchepera pang'ono poyerekeza ndi 2020's pafupifupi $ 5.6 miliyoni.)
Chipotle ndi m'modzi mwa osowa omwe apambana mliriwu m'makampani odyera. Unyolo wa burrito wawona malonda ake a digito kuposa katatu m'magawo awiri omaliza, ndipo katundu wake wakwera 72% mchaka chatha, kukweza mtengo wake wamsika ku $ 41.9 biliyoni.
Kutsatsa kwa Chipotle kumafuna kuti makasitomala azibweranso kumalesitilanti ake poyang'ana malonjezo ake a "zakudya mokhulupirika" komanso momwe amapezera zosakaniza zake. Mu malonda, mnyamata akufunsa ngati burrito akhoza kusintha dziko. Iye amalingalira momwe zingasinthire zinthu, kuchoka pa kutulutsa mpweya wochepa mpaka kupangitsa alimi kukhala osangalala.
M'mawu atolankhani a Chipotle adati akukhulupirira kuti mliriwu wasinthira ogula kukhala "gulu lomwe limayang'ana kwambiri anthu," kuwapangitsa kudziwa zambiri za momwe amagwiritsira ntchito ndalama zawo komanso momwe amagwiritsira ntchito ndalama zawo.
Chitsime: cnbc.com